Integrated Annual Report 2024
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Geoffrey Alphonso
Chief Executive Officer
What a year it has been for the team at Alef Education and everyone who shares our passion for transforming education!
We wrapped up a successful IPO on ADX in June, and just five months later were included in the MSCI UAE Small Cap Index; a fantastic validation of our financial strength and strategic vision.
Our IPO was a significant step in Alef Education’s journey; opening new doors for growth and allowing us to invest further, build scale, and gather momentum for our growth trajectory.
2024 has been a year in which we solidified our position as a trusted partner in education – here in the UAE, and internationally. Our focus on building reliable partnerships and delivering impactful solutions paid dividends as we saw growth across the board and made steady progress against our three-tier Strategic Roadmap 
; led by extension of a long-term strategic contract with ADEK for public schools that drives our ability to Super-Serve the UAE; continued traction in the B2G segment in target international markets; and doubling of our footprint and revenue contribution from the B2B segment.
We’re especially proud of the extension of our contract with ADEK – it is an immense vote of confidence in what we do, and will enable us to drive innovation in the education sector while setting a clear path for potential revenue growth.
Alef Education’s existing contract, initially slated to run until 2030, has been extended by three years. It will see the Company provide services to government school students in grades 5-8 and grades 9-12, until the end of 2033.
Our work with governments across the GCC and other high-growth markets is reaching an exciting new phase; spurred by new contracts, pilot projects, field tests, and promising partnerships entered into in 2024.
Our Team , now more than 400-strong, spans a multitude of countries and boasts industry-leading expertise in education and technology. Building a diverse and talented team and fostering a culture of entrepreneurship and creativity are top priorities. In 2024, we were recertified as a “Great Place to Work” and recognized for our progressive and flexible work policies; which speak volumes about the positive and supportive environment we have cultivated.
Our teams have been busy this year; launching a number of products and initiatives, including Miqyas Al Dhad – a joint-venture with MetaMetrics® that is debuting an innovative new framework to improve the literacy skills of Arabic speakers across the Arab world.
Our innovation labs bring together multidisciplinary expertise in data science, UI/UX design, software engineering, learning science, pedagogy, research, and psychometrics. They are a crucible for experimentation and ideation, which set us apart in the rapidly evolving EdTech space.
Our products and solutions continue to stand out for their innovative use of technology, creative problem-solving, and exceptional design. This year, in addition to the SIIA CODiE Award, we took home a prestigious Disruptor award from the Bett Asia Awards; recognising the potential of our products and platforms to transform traditional pedagogy and create future-ready schools and students.
We recognise that our products and solutions have a vital role to play; not only in empowering students and educators, but also in contributing to economic growth, fostering sustainability, and addressing critical global challenges like climate change. This is why we integrate sustainability and climate education into our core offering of products and services; and champion sustainability and climate action through the Alef Metaverse and Alef EcoChamps programs. As innovators in the EdTech space, we are committed to empowering the next generation of climate leaders by improving access to high-quality educational resources on climate change, promoting global collaboration, and catalyzing sustainable practices in schools and communities.
In November 2024, at COP29, we joined with ICESCO member states in important conversations about empowering girls through climate action, emphasizing the power of collaboration to address this critical issue.
I believe that our journey to harness technology and transform education, in a multitude of ways, is just getting started; and I’m excited for the opportunities that lie ahead.
